June 11, 2010 | Comments | Social Media Marketing Strategy, Twitter
The 2010 FIFA World Cup has officially started today in South Africa, making it the first since the explosion of social media. In order to make it easier for viewers to follow news and updates about specific teams and matches, Twitter has launched a World Cup page. The World Cup page displays upcoming matches, Top [...]
October 8, 2009 | Comments | Branding, Marketing, Social Media Marketing Strategy
We’ve all been there before, you show up to a party or event and are a little unsure and nervous because you do not know many people there and don’t know where to begin. This situation is similar to people’s hesitancy in using social media for their business. You’re afraid and don’t see the ROI, [...]
August 19, 2009 | Comments | Social Media Marketing Strategy, Twitter
Years ago having a significant marketing budget was necessary for reaching out to prospective customers, but this thinking has changed. It is no longer necessary to have a large marketing budget to reach your target audience, but rather a well thought-out strategy and a little patience. Nowadays people are spending as much time on their [...]
June 15, 2009 | Comments | Social Media Marketing Strategy, Twitter
Thanks in no small part to Oprah, CNN, and Ashton Kutcher, over the past few months Twitter has hit the mainstream with a vengeance. And I have to say, this is fantastic news! The social networking vehicle has continued to grow and evolve into a place where we can easily do business, make new connections, [...]
April 3, 2009 | Comments | Social Media Marketing Strategy, Twitter
By now you’re already on Twitter, or at least heard of it, and if not you’ve got some serious catching up to do. In the last year alone the amount of unique visitors grew close to 1,400%. However, there are others that would say that Twitter provides a lot of useless information, and in many [...]
March 31, 2009 | Comments | Blogging, Social Media Marketing Strategy, Twitter
Social networking is here to stay and it is going to get bigger and more important as time goes on. If you are not taking a step back to develop specific strategies to incorporate Social Networking as part of your marketing mix, if you are not actively exploring ways to use social networking to your [...]
February 3, 2009 | Comments | Marketing, Social Media Marketing Strategy, Twitter
Lately, it seems as if nearly everyone I talk to about social networking has the same 2 questions: (1)”How could this possibly help my business?” (2) “I’m on LinkedIn, I setup a profile, now what do I do?” We’ve written several posts on the successful use of social networking and viral marketing in the Obama [...]
October 30, 2008 | Comments | Branding, Marketing, Social Media Marketing Strategy, Twitter
No, I’m not going to tell you who I’m voting for, because it doesn’t matter for this blog post. Beyond my choice for candidate, I, like millions of others right now, am completely fascinated by the campaign this year! And very little of it has to do with the actual election – rather, I am [...]
