So they go – every day for 2 straight weeks. They are very excited and dedicated to putting forth the energy and fitting it into their busy schedules.

And then the attendance starts to trickle down. Twice, maybe three times a week, and then down to once a week, until hitting up the gym becomes a thing of the past. They’ve tried it, but keep quitting on themselves. People often quit working out for a variety of reasons. They don’t know how, they don’t have time, and they don’t see immediate results. Many times people need that extra push or guidance to keep going. They could have used a personal trainer.

When people join social media, they do it for similar reasons to joining the gym. They want it to positively affect their life and personal relationships, find new business prospects, and keep up with what everyone else is doing. And then a similar thing happens. They get discouraged, and give up. Giving up for the same reasons one would quit on the gym: they don’t know how, they don’t have time, and they don’t see immediate results.

However, just like going to the gym, continued and regular activity leads to results. Consistency is the key to success. Once a person starts exercising, they must give their body time to react. It will take time, but they will ultimately see results. With social media, one must be determined and also patient. Instead of giving up, the discouraged could consult with someone who specializes in kicking a social media operation into first gear and getting those positive results.