April 7, 2011 | Comments | Professional Web Design, Social Media Marketing Strategy
George Wallace, President of The Discovery Communications Group, explains the importance of a company website at a social media seminar website. Launching an effective social media campaign is an important marketing tactic; however, the strategy needs to revolve around your website, so take a good look at your site. Does it look professional? Does it [...]
February 18, 2011 | Comments | Customer Relations, Marketing, Social Media Marketing Strategy
There is no set-in-stone way to promote your company and become the leading name in your industry. That’s the best part about social media marketing. You can’t know what works for you until you try, and for many companies, finding what works is all about experimentation. There are numerous ways to interact with your consumers, [...]
February 10, 2011 | Comments | Customer Relations
Last May IBM did a study called Capitalizing on Complexity. Based on world-wide research with over 1500 CEO’s and executives, “creativity was identified as the most important leadership competency for enterprises seeking success in the contemporary business world.” But fostering creativity is a two-fold process. In order to cultivate creativity, leadership needs to look at [...]
Creating an overall strategy, a strategy that is designed to lead in pre-determined directions and achieve desired results, is the most important step you can take in any business. Intent is a very powerful force that derives its strength from the collective energy of everyone involved. It is always greater than the sum of its [...]
