In the first part of this series, Navigating the Dashboard, we looked at the basic metrics that are highlighted on your dashboard when looking at Google Analytics. These numbers can give you a great overview of how you are performing. However, it is important to understand where these visitors are coming from. Having insight into [...]
Posts Tagged ‘ Strategic thinking ’
Google Analytics is a powerful tool that gives you insight into your website traffic and marketing effectiveness. It is free and can be accessed by anyone with a Google account. You can track how visitors are finding your site and Google Analytics displays the list of keywords that visitors used to land on your site. [...]
Strategic Creativity & Leadership
February 10, 2011 | Comments | Customer Relations
Last May IBM did a study called Capitalizing on Complexity. Based on world-wide research with over 1500 CEO’s and executives, “creativity was identified as the most important leadership competency for enterprises seeking success in the contemporary business world.” But fostering creativity is a two-fold process. In order to cultivate creativity, leadership needs to look at [...]
Creating an overall strategy, a strategy that is designed to lead in pre-determined directions and achieve desired results, is the most important step you can take in any business. Intent is a very powerful force that derives its strength from the collective energy of everyone involved. It is always greater than the sum of its [...]
I must admit, I am an unrelenting fan of the Boston Red Sox. I have suffered from this affliction from the time I was a very young, and very impressionable boy. As such, I lived through some of the most heart wrenching disasters known to sports fans and I have the emotional scars to prove [...]
