The Torch

Twitter is all about building relationships with your followers, whether it be through a company account or personal account. Many small businesses have trouble gaining a following which results in abandoning their Twitter profiles. This is based on user error and how the account is managed. Users that lack Twitter knowledge and fail to put [...]

The uses of Twitter are constantly debated. What should be tweeted on personal accounts? What should be the target for businesses using the platform? Should there be a uniform code of interaction to be followed? What is the real value of the site? My question today focuses on the other side of the equation, and [...]

I have recently changed the way I view online ratings of restaurants. In the past, I would Google a restaurant or check it out on Yelp to see what customers were saying about it and form an opinion based on their advice. If the restaurant received poor ratings I wouldn’t bother wasting my time going [...]

The 2010 FIFA World Cup has officially started today in South Africa, making it the first since the explosion of social media. In order to make it easier for viewers to follow news and updates about specific teams and matches, Twitter has launched a World Cup page. The World Cup page displays upcoming matches, Top [...]

It has happened to all of us- we sign into Twitter and notice we have lost some followers. You may wonder to yourself why or you may not be bothered by it at all. For those of you who are bothered by losing followers, I compiled a list of a few Twitter don’ts to help [...]

If you are one of those Twitter users who wonders how to get a lot of followers for the sake of having a lot of followers, I want to explain to you why this is not the best approach. Mass following, which is following many people for the purpose of getting them to follow you [...]

Note: This post is an opinion-based piece of one employee of The Discovery Communications Group and does not necessarily reflect the stance of the company its other employees. I am also not accusing Paul Pierce of sending questionable tweets. I know I am a little late on the topic, but this is something that has [...]

Social media marketing is evolving quickly and for your company to be successful you must understand the point of it. Much to the disappointment of company executives and sales representatives, social media marketing is about building a community, unlike traditional marketing where one of the main goals is to sell products and services. This most [...]