What better way to commemorate the occasion than by bringing you our Top Trending Topic Tweets surrounding the #Tag #WhiteyBulger?!

The other thing marketers are constantly trying to do? Find a way to show the real return on spending the resources required to create a robust social media program.

Among all of the misfires and close-but-not-quite-there social media strategies, there is one organization that is getting it right – the UFC. Yes, that UFC – The Ultimate Fighting Championship.

I guess it is no surprise that a business as envelope-pushing and in-your-face as the UFC would be ahead of its competitors, and most other businesses, in harnessing the latest technology to extend and engage its fan base.

The UFC trails only one major sporting organization in the race for Facebook “likes,” behind the NBA; pretty impressive for a “niche” sport. In addition to pictures and videos leading up to and following each event, the fan page features exclusive videos, a shopping tab and even fan contests that incorporate sponsors, like the current promotion calling fans to vote for their favorite Hooters girl. The “delightfully tacky, yet unrefined” favorite will be an honorary ring card girl for an upcoming event.

At this weekend’s UFC 130, the organization trotted out another genius move in its social media marketing efforts, this time looking to build its Twitter following. As each fighter was introduced and made their customary entrance to the cage, a graphic including the fighters name and, yes, Twitter handle, appeared in the lower third of the screen.

Sounds like a fairly simple ploy, right? But in an age where athletes’ every move are scrutinized, tweets from athletes cause a stir and negative press seemingly every week, and governing leagues have placed restrictions on social media activity of their employees, the UFC is welcoming and pushing viewers to follow the online activity of its fighters. In fact, given the public perception and understanding of just how off the cuff, rough and often times crude the UFC fighters are, there are probably few concerns over what exactly these men will do or say via social media. Image is important to the UFC, but clean cut and mild-mannered does not fit the bill.

Sure, not every rogue move is a smart one. Just because a company rows in the opposite direction doesn’t make it smart. But take a look at past elements that have helped propel the organization to its current status:

1)      Accessibility. How much would it cost for a day of training in a particular sport with some of the world’s best professionals? To give you an idea, Dwayne Wade’s Fantasy Camp in 2011 boats a gaudy price tag of $12,500. Yet nearly all UFC fighters train in public gyms or own their own facilities, and they train and teach with the “regulars” for the given monthly membership. This kind of interaction is priceless for fans, and Twitter, while not as exciting as swapping sweat with a champ, gives fans the connections they crave.

2)      Familiarity. The single greatest marketing move the UFC has made in its 10-year history was the creation of the hit Spike TV series, “The Ultimate Fighter.” The reality show pits 16 up-and-coming fighters in six weeks of competition with the winner earning a major UFC contract. The drama, antics and quality of competition have been great for the sport. However, the fact that fighters are now coming into the organization with a following despite no collegiate competition, and the ability for fans to follow the career of a warrior from prospect to champion (just look at Season One winner and former Light Heavyweight Champion Forrest Griffin) are unparalleled in importance for the sports rise in popularity. By tweeting regularly, fighters are forming their legions of fans and driving ticket sales and Pay-Per-View buys for each passing event.

3)      Personalities. Hate them or love them, the fighters in the UFC have some pretty polarizing personalities. Whether it’s the crazed and hilarious “Rampage” Jackson, the unbeatable yet humble Georges St. Pierre, or the WWE superstar-turned-MMA champ Brock Lesnar, the athletes that make up this sport can reel in fans of any kind. Twitter is simply another vehicle for spreading the words and thoughts of these characters.

4)  Power. It’s not just the fighters and the organization’s marketing team that has Twitter in a triangle choke. UFC President Dana White actively Tweets about MMA news, live event happenings and scavenger-hunt type giveaways in the host cities of various fight nights. The often criticized and never filtered promoter has over 1 million followers.

No matter how you slice it, the UFC pushing Twitter on its broadcasts and developing the platform as a real asset is a win for the sport and the company. They are light-years ahead of where other sporting organizations fall on the social media trend line, and it is paying off.

I recently heard that Distilled, a SEO agency headquartered in the UK, and SEOmoz, a SEO software company, were holding their PRO Conference in Boston this year. I really wanted to go! As a digital marketing agency with an emphasis on SEO strategy, it is imperative we stay current on industry trends. However, when there wasn’t extra money in the budget for me to attend the conference, I turned to social media to see if I could score a free pass somehow.

When engaging in social media for any reason, be it personal or business, your efforts need to be campaign-like. And like any campaign you need a strategy, resources and a mentality that you are, “in it to win it!” And that is exactly what I did!

I come up with a strategy for how I would influence SEOmoz and Distilled to give me a free pass, I evaluated the resources available to me, and I knew persistence would be the key to reaching the goal. Social media is all about building bridges. You can’t tweet once or slap up a Facebook status and give up because no one read it or followed you. This is a long-term commitment and like any relationship, your networks grow stronger as you share experiences, information, wisdom, and yes, even a little humor.

In this case, I wrote a blog post about my cause, stating the 10 reasons I should be given a pass. I also made sure to optimize the post to the best of my ability. I then used Twitter and Facebook to share this post and to drum up supporters to champion my cause. Humor was a big part of my strategy, stating the #9 reason for giving me a free pass to the conference was that I was willing to tattoo the SEOmoz Roger Mozbot mascot on my body. Furthermore, I promised to allow this to be filmed and used as a viral video campaign.

Being persistent about sharing out my message paid off and I was rewarded with a free pass to this amazing SEO PRO Conference. So maybe you are at the beginning of this process or possibly you are firmly entrenched in it, the key is to be persistent. You need to keep plugging away at it knowing that every blog post, every upload, every tweet and status update makes you one step closer to reaching your social media goals.

The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.

Now that you know how to be more productive without sacrificing your social media and internet addictions – ready, set, work! And when having issues with your “diet” just remember to set goals. Are you on Facebook for fun or for business? Be respectful and mindful of your time. Do you feel better when you are productive and kick butt at work or waste your time checking your friends status updates? Be honest. Set Goals. And be more productive!

The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.

@thekeithgilmore #IfGovernmentShutsDown someone will finally have to step up and actually become Batman.

@jasminemao I will raid the @jacklinks beef jerky factory for peppered jerky #IfGovernmentShutsDown

@ChiefyconChiefy #IfGovernmentShutsDown does that mean they’ll stop taking all my money out of my checks?! I hope so lol

@SNESmaster #IfGovernmentShutsDown The statues at Statuary hall will come to life and terrorize the District.

@jaysonmaniac:#IfGovernmentShutsDown bands of anarchists will roam the streets, selling incandescent lightbulbs and high capacity toilets

@NPCA #IfGovernmentShutsDown national parks will close across the country! Tell Congress to keep parks open! http://bit.ly/ekj2Fk

That last one hits home, so let’s Retweet the NPCA’smessage!