The Torch

If your promoting an event, you should start about 2.5 weeks prior via blog posts & twitter by sharing useful information If you’re going for more comments on your blog post on Saturday & Sunday Men are more likely to read at night than women If your audience is a mix of males & females [...]

Between my friends, co-workers and even my family, social media is a way of life. It is how I market my company, how I keep in touch with friends and family, and even how I connect with new friends, colleagues and professional acquaintances. Sometimes, it is difficult to remember that this is not a way [...]

Many companies, regardless of industry, are reluctant to wade into the social media waters because they are unsure of how it will affect their employees. Sometimes creating a social media policy IS the best policy. It is important, though, to understand that a social media policy is not intended to rein in your employees or [...]

These days, everyone has heard the buzz about social media. It is the thing to do to market your business. But, as a digital marketing agency, we still see many small businesses that are skeptical about some of the platforms available. Social media, however, is a crucial part to any well-rounded marketing strategy. To drive [...]

In the first part of this series, Navigating the Dashboard, we looked at the basic metrics that are highlighted on your dashboard when looking at Google Analytics. These numbers can give you a great overview of how you are performing. However, it is important to understand where these visitors are coming from. Having insight into [...]

There is no set-in-stone way to promote your company and become the leading name in your industry. That’s the best part about social media marketing. You can’t know what works for you until you try, and for many companies, finding what works is all about experimentation. There are numerous ways to interact with your consumers, [...]

A majority of the East Coast was blasted with what is now being called the “snowpocalypse” (earning its own Twitter hashtag) on Dec. 26 and 27, 2010. Many people opted to stay in and weather the storm, watching helplessly as pounding winds brought down trees and power lines while snow continued to fall in blankets. [...]

Anonymous, the group who first gained notoriety in their protest of the Church of Scientology, has made the headlines once again. Their movement has challenged—often successfully—organizations they oppose in political and social ideologies. They are often referred to as “freedom of information cyber-supporters”. Their efforts range from uploading pornography to YouTube in protest of the [...]