A lot of businesses think that eye-catching, beautiful and trendy designs are the way to go with social media, especially because Facebook, Twitter, Google+ and more allow you to customize your appearance, for the most part. And, yes, that’s partly true. You do want to make sure that people have a visual link to your brand on your social media platforms. You do want people to be in awe of the design that you’re able to put forth. You do NOT, however, want to be just a pretty face.

Of course, there will always be exceptions to the rule, but for the vast majority of businesses working towards developing a social media presence, there needs to be a coordinated and explicitly defined effort throughout the process. Read more…

Google recently announced a change to their search algorithms, which determine how sites will rank for various search phrases. There are so many SEO variables in play that keeping track of them is a daunting task even for professionals well-acquainted with SEO. Today, we’re going to talk about an improvement to the Page Layout algorithm and how that might not only affect your website, but might also become a strong ranking signal in the future.

Users seem to be unhappy with the layouts of websites that are ranking in the search engine, and Google appears to be listening. The issue is that users click on a search result and aren’t immediately presented with the actual content in which they were interested. Instead, users are forced to scroll down past Read more…

Here’s the deal – social media is not staying stuck in a specific mold. It is consistently and rapidly changing, which means that when you define how you’re going to take that plunge into the world of social media, you really need to have a gameplan in place.

Not every company’s strategy is going to be the same, and giving you a strategy before identifying what you want to see as a result of your plunge into social media would be a fatal error. So instead, when you decide that social media is the next step in the growth of your brand, ponder the following, and see what you come up with:

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There are many highly qualified marketing agencies in Boston, the Merrimack Valley and Southern New Hampshire. The really big advertising agencies typically work with very large corporations whose budgets range in the millions of dollars. There are mid range agencies that specialize in certain vertical niches such as healthcare, accounting, finance and biotech. And there are smaller agencies that are more comfortable working in one medium, such as search engine optimization, direct mail, traditional advertising, or strategic consultation.

In order to make a good decision as to which agency can better help you to increase the reach of your brand, create the proper message on the appropriate media platform, and become a virtually invisible extension of your own company, some homework needs to be done. Read more…

Did you know that your brand voice is just as important is your activity on any given social platform? There’s a reason for this, and it goes beyond the simple fact that everyone wants to get his or her brand name out to the general public.

Brand voice reflects integrity. Having it established provides clarity, identifiability, authenticity and a uniqueness that will set your business apart from otherwise similar brands. A brand voice can establish trust – why, you ask?

Think of it like this – people engage in social media for answers, interaction and a means of sharing information. Why would they share information that’s bland, boring and sounds as though its being spit out verbatim from an auto-generated feed? Read more…