If you’ve been following the trends in social media, then you probably know that Google+ is the arguably the biggest new power player to step onto the field. Owned by the search giant, Google+ is essential for businesses looking to dip their toes in the waters of social media, allowing both individuals and businesses the opportunity to influence their search results. That, in and of itself, is probably one of the most valuable assets that any social media user could hope to have or take hold of.

So, what’s the deal with the Google+ Hangout option? Well, simply put, a Hangout is a way to actively engage with your circles and followers in real time, whether simply by chat, or by video chat. Think of it like an on-air webinar when you can answer questions, give a tutorial, or simply speak to your customers and clients face-to-face in a totally relaxed and engaging environment. Read more…

A lot of you have probably heard the buzz about Pinterest lately. Do you understand what it is though, or are you completely clueless as to what, and why, it is popular today? Pinterest, simply put is a dynamic social bookmarking tool that allows you to “pin” images, sayings, and visual content you like to virtual “pin boards,” which are hosted on your Pinterest profile page.

Pinterest is a fairly straightforward site. It’s about the user – plain and simple. By utilizing straightforward, visual boards, users have the ability to flatten and streamline the hierarchy of information for others to view. Pinterest boards fill the user’s entire screen, and other users have the option to “like,” and “repin” information to their boards. Users can also leave comments below images on the board and, when opened, a board looks very much like a simplistic website – clean and minimalist. Read more…

The advent of social media has forever changed the idea of customer service for small businesses. In large part, this means that customers aren’t really willing to spend infinite hours listening to boring classical music only to have the runaround when asking a simple question. Today, social media breaks down the roadblocks in communication and promotes prompt interaction that allows the customer a sense of freedom that they might not otherwise have.

For many small businesses, this is a golden opportunity that should be leveraged for successful customer service, interaction and potential business. Rather than shy away from this innovation in consumer marketing, small businesses have the chance to turn their customers into brand ambassadors. Read more…