We use GPS to get us where we want to be, so imagine the potential this same concept has for your business’s marketing tactics. Location-based marketing, in a nutshell, uses global-positioning technology to send geographically specific marketing messages to consumers via their mobile devices and phones. This is a golden opportunity for businesses, large and small, to reach their customers directly in a simplistic and personalized way.

Studies and research has shown that when a business knows their customer’s location and time at the location, it is a strict indicator of their intent to buy. This means that companies can specifically target customers and consumers at those times and locatons, tailoring offers to motivate their interests and subtly encourage them to buy. Read more…

A lot of businesses overlook the fact that images, both onsite and on blogs, can actually be an asset to your organic search results. Images, when used correctly, add dimension to your website, leading towards better placement in search rankings and can really optimize the user experience.

However, it’s important to remember a few things when adding images to your site or blog. First and foremost, they are only as good as the effort you put in behind them. Second, think of your images as keywords in their own right. Rather than simply regarding them as images, think of them as a little website that you need to optimize. This means you want to pay attention to every facet of the image including, but not limited to, URLs, tagging and anchor text. Read more…

Whether you know it or not, if you run an e-commerce business and aren’t engaging in social media, you might be missing a veritable goldmine of opportunity. Regardless of your customers’ ages, genders or financial status, they are, most likely, active on social media and sharing sites. Essentially, therein lies potential for significant and measurable success if you know how and what to do.

Social media tracking site, Pingdom, released the following statistics if you’re still not certain that social media is where your customers reside:

- Both men and women use social media at about 47% and 53%, respectively

- The average Facebook user is 37 years old, and 67% of Facebook users are middle-aged or older

- 18 to 24 year-olds, while rampant on social media, don’t dominate any particular site Read more…

Have you ever watched a company’s marketing tactics go viral? You probably have, without even knowing it. Viral marketing isn’t just a YouTube video up there with 1,000,000+ hits. It could be as simple as strategically leveraging the articles you write, and pushing them out to the masses. We’re strong advocates of blogging. Any client will tell you that. This, in a nutshell is one of the biggest reasons why. When you find your niche, and you cater to the right people and mindset, your business has the opportunity to explode.

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You might have heard the expression “there’s no such thing as bad publicity” once or twice in your life. In fact, a lot of public relations and media strategists believe this philosophy to be true. In the world of content and brand marketing there are two veins of thought, and we find ourselves running in the vein that believes strategic publicity, rather than overkill performs the best.

If you are inundating potential clients or customers with information that is irrelevant to them, redundant in general or simply non-informative, it could actually be detrimental. If you want to share your valuable content on the web, we believe you should receive, at the very least, due credit. This doesn’t mean a tiny mention in an itty-bitty blurb hidden in a corner that nobody will see, either. It means a mention that calls out the fact that you, your brand and your business are the provider of excellent and useful information for potential customers. Read more…