If you’ve ever run a PPC (pay-per-click) campaign through Google AdWords, you probably already know that Google provides seamless integration of AdWords data with Google Anlaytics, making it a piece of cake to track your PPC campaign. However, if you ever want to utilize another paid search program (like Yahoo or Bing), you will have to do some customization in order to get the same data from these PPC programs to appear in Analytics. Read more…

Google recently announced a change to their search algorithms, which determine how sites will rank for various search phrases. There are so many SEO variables in play that keeping track of them is a daunting task even for professionals well-acquainted with SEO. Today, we’re going to talk about an improvement to the Page Layout algorithm and how that might not only affect your website, but might also become a strong ranking signal in the future.

Users seem to be unhappy with the layouts of websites that are ranking in the search engine, and Google appears to be listening. The issue is that users click on a search result and aren’t immediately presented with the actual content in which they were interested. Instead, users are forced to scroll down past Read more…

Google Analytics is likely to be the most used website analytics tool on the planet. Besides being made by Google, it is completely free and offers a lot of great reports and features we need when tracking our website traffic and marketing goals.

The problem with Google Analytics has always been the delay of data being updated. Sometimes this delay is up to 3 hours and made tracking the performance of our online marketing campaigns more into an afterthought than an on-the-fly analysis. In some cases, we could spend hundreds of dollars on a campaign before we get even the first glimpse that it is actually performing poorly or losing money.

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