When exploring different marketing tools and techniques, many of our clients find themselves asking “Which tool is going to work the best for my organization?” This is a very difficult question to answer because every client has unique needs that require specific methodology when pushing their products or services. We typically recommend a blend of different platforms and techniques, but many hospitals have limited marketing budgets and have to choose between only one or two marketing tools. We believe that if hospitals only invest in one marketing tool, it should be traditional and/or electronic newsletters. Read more…

You might have heard the expression “there’s no such thing as bad publicity” once or twice in your life. In fact, a lot of public relations and media strategists believe this philosophy to be true. In the world of content and brand marketing there are two veins of thought, and we find ourselves running in the vein that believes strategic publicity, rather than overkill performs the best.

If you are inundating potential clients or customers with information that is irrelevant to them, redundant in general or simply non-informative, it could actually be detrimental. If you want to share your valuable content on the web, we believe you should receive, at the very least, due credit. This doesn’t mean a tiny mention in an itty-bitty blurb hidden in a corner that nobody will see, either. It means a mention that calls out the fact that you, your brand and your business are the provider of excellent and useful information for potential customers. Read more…