Many companies think they’re too small to maintain a corporate blog, but there are many reasons for your business to blog. There are a variety of free and inexpensive blogging platforms available on the web, so your business will be able to set up its blog in a very short amount of time.
If you haven’t already taken the leap into business blogging, it’s time to begin promoting your brand and connecting with your customers. Here are six reasons why your business should be blogging. Read more…
Categories: Blogging, Branding, Facebook, Internet Marketing, Marketing Copy Writing, SEO, Social Media, Social Media Marketing Tags: Blogging, blogs, corporate blogs, small business blogs, small business marketing, small businesses
Although social media has become part of the standard marketer’s kit, there are many decision makers in the business world who still avoid or dismiss social media as unnecessary or just another trendy waste of time. Contrary to this way of thinking, the decision to use social media is actually rooted in data about your target market and the never-fail concepts of traditional marketing.
All battle-tested methods were once brand new, so it’s time to set aside preconceived notions about social media. Stop assuming that social networking is a fad that will go away. It’s not. Taking that into consideration, here are 4 reasons that your brand has to leverage social media as a way to reach its customers and strengthen its business. Read more…
Categories: Branding, Internet Marketing, Local Marketing, SMM, Social Media, Social Media Marketing, Traditional Marketing Tags: community building, customer feedback, customer relations, establishing brand, R&D, research and development, traditional marketing
Did you ever hear the story about the little boy who went to the library to look for the book with the plainest-looking cover? Neither did we. When it comes to websites, your visitors are constantly going to be “judging the book by its cover” and using your homepage to determine whether they want to spend any more time on your website.
Your homepage is your most important landing page and it needs to give visitors a compelling reason to stay on your page. Here are a few tips for designing effective homepages. Read more…
It’s no secret that having a social media presence has become customary even for smaller businesses, but many small business owners don’t know which platforms are worthy of their time. While most people think about Facebook and Twitter as the leaders in in the social world, many still underestimate the value of one very important social network: Google+. Here are a few reasons that your small business should start leveraging Google+ as soon as possible. Read more…
Categories: Facebook, Google, Google+, Internet Marketing, Local Search, SMM, Social Media, Social Media Marketing Tags: Google, local marketing, Marketing Strategy, small businesses, social media
In an agency setting, conducting communications audits has always been an integral part of the strategy and planning process. Now that social media has taken over and has been fully integrated into most agencies’ offerings, learning to conduct a social media audit is critical to implementing an effective social media strategy. Read more…
Categories: Branding, Internet Marketing, SMM, Social Media, Social Media Marketing Tags: evaluating social media, measuring social media, social media, social media audit, social media management, social media marketing, social media strategy
