The easiest thing in the world to do is that which you have always done. I suppose there is at least some validity to the old saying; everything that can be done has already been done, and the trick is to think of it again. However, I tend to disagree. And, in as much as this article is going to live on a blog that concerns itself with marketing, I will focus my remarks through that particular lens, understanding that what I am going to say can be successfully applied to any facet of anyone’s life.

I think that unconscious reliance on the tried and true, even if it re-packaged in new and interesting ways, perpetuates intellectual and emotional laziness and acceptance of the status quo – even if it has the illusion of being refreshingly new. This trap is exceedingly easy for marketers to fall into. Read more…