There are many highly qualified marketing agencies in Boston, the Merrimack Valley and Southern New Hampshire. The really big advertising agencies typically work with very large corporations whose budgets range in the millions of dollars. There are mid range agencies that specialize in certain vertical niches such as healthcare, accounting, finance and biotech. And there are smaller agencies that are more comfortable working in one medium, such as search engine optimization, direct mail, traditional advertising, or strategic consultation.

In order to make a good decision as to which agency can better help you to increase the reach of your brand, create the proper message on the appropriate media platform, and become a virtually invisible extension of your own company, some homework needs to be done. Read more…

The beginning of a new campaign is a very exciting time in the life of a marketing agency. We conduct the necessary research to accurately identify the target market, we gather the intelligence we need to devise a message that will appeal to a certain audience, we know the demographics, we understand the dynamics of the particular marketplace and we bring the best and most creative minds together for the intense brainstorming sessions that will bring the compelling messages to life.

There are many answers to the above questions, but I will focus on only one aspect of a phenomenon that pervades the marketing industry today. It is the fact that the individual human being, the person with his or her own set of unique thoughts and feelings that we are trying to motivate into measurable action, is lost in the equation. Marketers tend to forget that, no matter how many millions of people see or hear an ad, it is really only experienced by a vast collection of individuals, not by a collective mind. Read more…