Last Friday, Facebook told administrators in a locked “Social Marketers” group that it would be introducing an enhanced version of its “Page Post Targeting”, a feature that allows Page admins to target their posts to specific groups of users. In the past, posts could only be targeted at users based on language and location, but several new options are being added into the mix. Right now, the new options are only available to a limited number of admins, but they will be available to all Page admins in the near future. Read more…

Every restaurant looking to really maximize their business through social media should (most definitely) be utilizing tools such as Yelp, foursquare and Urbanspoon at some time. You’re probably asking why this is. Simply put, these three tools are an incredibly powerful platform for your customers, specifically, to weigh in on your restaurant, your food, your quality and your service, as well as tell others that they’ve been there, which might encourage repeat customers. Read more…

Social media is a vast, ever-expanding realm of social interaction between companies, their customers and their products. There are hundreds of thousands of unique social media platforms that companies and organizations can utilize for their business and online marketing tactics. Restaurants are no exception to the rule. These social media platforms enable you to market your food directly towards the consumer without seeming overbearing and obnoxious because you are meeting them on their level.

For the average restaurant looking to take the first step into social media, it probably seems a little bit intimidating, and you probably have a lot of questions. What are the best platforms to get my marketing message out there? What is going to encourage the most engagement from an active community of consumers? Where should I focus my efforts? These are all valid questions, and perhaps the best thing to do is break it down to the most granular level and understand what these tools can do for you in terms of food. Imagine you have a slice of pizza; below we’ve listed a bunch of the most popular social media sites and it means for you in terms of that slice of pizza. Read more…

These days, restaurants, both large and small, are becoming a powerhouse way to increase customers and boost sales. This is, in large part, due to the fact that the majority of their customers and consumers are using their mobile phones more than their regular phones to perform daily tasks such as visiting websites, returning emails and placing phone calls.

So, what does all this mean for your restaurant? It means, very simply, that there’s a huge realm of open marketing opportunities for your business. You just need to know what to make of them! First things first though – you need to remember that mobile marketing does not strictly relate to mobile phones. Rather, it encompasses iPads, iPod Touches, Droids, Blackberry Tours and a whole host of other devices. Furthermore, studies have shown that almost 45% of all mobile traffic comes is accessed on an iPad. Read more…

Every industry has a type of website that suits them best, and restaurants are definitely no exception to the rule. There are definitely stronger websites than others, and the ones that really hit the mark often have the cleanest, most functional designs, as well as clear, concise content. What really makes them stand out from the crowd though? It’s going that extra step to provide more than information that really makes them the most user-friendly site for potential restaurant customers.

In terms of both design and content, it’s about not giving your customer the runaround. Regardless of the layout of your website, you want to ensure that your design contains the following elements: Read more…