Many companies think they’re too small to maintain a corporate blog, but there are many reasons for your business to blog. There are a variety of free and inexpensive blogging platforms available on the web, so your business will be able to set up its blog in a very short amount of time.
If you haven’t already taken the leap into business blogging, it’s time to begin promoting your brand and connecting with your customers. Here are six reasons why your business should be blogging. Read more…
Categories: Blogging, Branding, Facebook, Internet Marketing, Marketing Copy Writing, SEO, Social Media, Social Media Marketing Tags: Blogging, blogs, corporate blogs, small business blogs, small business marketing, small businesses
If you’re a small business owner, you know how difficult it can be to achieve growth while competing against companies with a regional, national or global presence. We see a lot of small businesses that try to implement marketing campaigns that are too broad in nature and don’t focus on what sets them apart from their larger competitors.
We had the chance to talk with Bill Karas, the Director of Online Marketing here at the Discovery Communications Group, to get some unique perspective on how small businesses can utilize SEO to leverage their position as a local provider of goods or services. Read more…
Did you know that mobile search makes up about 15% of all Google searches? You may already know the importance of having a mobile-friendly website, but you might find yourself wondering what technology you should use to accomplish this. Many businesses go the route of simply having a mobile version of their desktop website, but newer technology is already making the mobile website obsolete. It’s time to embrace a new technology: responsive web design. Read more…
A lot of businesses overlook the fact that images, both onsite and on blogs, can actually be an asset to your organic search results. Images, when used correctly, add dimension to your website, leading towards better placement in search rankings and can really optimize the user experience.
However, it’s important to remember a few things when adding images to your site or blog. First and foremost, they are only as good as the effort you put in behind them. Second, think of your images as keywords in their own right. Rather than simply regarding them as images, think of them as a little website that you need to optimize. This means you want to pay attention to every facet of the image including, but not limited to, URLs, tagging and anchor text. Read more…
We live in a digital age. When industry professionals and laymen, alike, are searching for information or resources today, they turn to the Internet. Rather than simply opening a phone book or driving around searching for the right business to suit their needs, people are turning to the web for immediate answers and services at their fingertips.
So, why do you need a website, you ask? Simple – you want to be noticed, you want to stand out and you want those coveted clients to turn to you for the services they need. It is important to remember that a great website doesn’t always mean exactly the same thing for every business. For example, a big business isn’t so much trying to tout their existence to their clients. Rather, they’re reinforcing their status as an industry-leader. For small businesses though, your website is your platform to declare why YOU, your brand and your services are better than everyone else. It’s your voice, and it’s your opportunity to be heard. Read more…
