Many companies think they’re too small to maintain a corporate blog, but there are many reasons for your business to blog. There are a variety of free and inexpensive blogging platforms available on the web, so your business will be able to set up its blog in a very short amount of time.

If you haven’t already taken the leap into business blogging, it’s time to begin promoting your brand and connecting with your customers. Here are six reasons why your business should be blogging. Read more…

Although social media has become part of the standard marketer’s kit, there are many decision makers in the business world who still avoid or dismiss social media as unnecessary or just another trendy waste of time. Contrary to this way of thinking, the decision to use social media is actually rooted in data about your target market and the never-fail concepts of traditional marketing.

All battle-tested methods were once brand new, so it’s time to set aside preconceived notions about social media. Stop assuming that social networking is a fad that will go away. It’s not. Taking that into consideration, here are 4 reasons that your brand has to leverage social media as a way to reach its customers and strengthen its business. Read more…

It’s no secret that having a social media presence has become customary even for smaller businesses, but many small business owners don’t know which platforms are worthy of their time. While most people think about Facebook and Twitter as the leaders in in the social world, many still underestimate the value of one very important social network:  Google+. Here are a few reasons that your small business should start leveraging Google+ as soon as possible. Read more…

In an agency setting, conducting communications audits has always been an integral part of the strategy and planning process. Now that social media has taken over and has been fully integrated into most agencies’ offerings, learning to conduct a social media audit is critical to implementing an effective social media strategy. Read more…

When trying to build a positive brand reputation, many companies focus their efforts on outbound marketing. They want to tell the world about the positive aspects of their brand, but this form of branding won’t do you an ounce of good if your customer service is lacking. The bad always outweighs the good, and one negative experience after years of brand loyalty can be enough to make some customers turn their backs on your company forever.

You may not be overly concerned with losing just one customer, but that customer may tell others about their negative experience, further damaging your reputation. The best way to avoid this downward spiral is to continuously tweak your practices to keep your customers satisfied. Here are a few tips for improving customer satisfaction. Read more…