It’s no secret that having a social media presence has become customary even for smaller businesses, but many small business owners don’t know which platforms are worthy of their time. While most people think about Facebook and Twitter as the leaders in in the social world, many still underestimate the value of one very important social network:  Google+. Here are a few reasons that your small business should start leveraging Google+ as soon as possible. Read more…

Are you struggling to manage your organization’s various social media platforms, perform other marketing or business tasks and maintain a work-life balance? We’ve been there. Effective social media management requires a large investment of the one thing none of us have enough of:  time. Managing social media can be challenging, but when social media strategies are executed properly, your organization can reap the benefit of having an online community interacting with its brand. So instead of throwing in the towel, try learning a few easy tips to help minimize the time that you invest into to manage your organization’s social media. Read more…

A few weeks ago, we wrote a series on non-profit marketing techniques to help with challenges like marketing non-profit events and asking for donations. A lot of our strategies involved leveraging social media platforms to share your organization’s mission with the world.

In recent weeks, many of our clients have been wondering just how many other not-for-profit organizations are using social networks to convey their message and which ones they’re using, so with some help from the 4th Annual Nonprofit Social Network Benchmark Report, we put together this infographic to display some non-profit social networking statistics and trends.

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Recently, we’ve been telling you about how many different markets can best utilize social media for their marketing tactics. While we’re firm believers that social media can help pretty much any business if used correctly, we’re also well aware that practices are (or should be) industry specific. The construction industry is definitely no exception. It’s simply a matter of knowing where and how to start.

As with many industries, construction is one of those where it’s almost a “learn by doing” sort of practice. The fears associated with beginning in social media usually lie in not knowing where to start, how to justify the time/money investment and what to say on the appropriate social media platforms. If you don’t know where to start, that is probably the simplest one to answer. Quite simply…just start! Read more…

Social media is a vast, ever-expanding realm of social interaction between companies, their customers and their products. There are hundreds of thousands of unique social media platforms that companies and organizations can utilize for their business and online marketing tactics. Restaurants are no exception to the rule. These social media platforms enable you to market your food directly towards the consumer without seeming overbearing and obnoxious because you are meeting them on their level.

For the average restaurant looking to take the first step into social media, it probably seems a little bit intimidating, and you probably have a lot of questions. What are the best platforms to get my marketing message out there? What is going to encourage the most engagement from an active community of consumers? Where should I focus my efforts? These are all valid questions, and perhaps the best thing to do is break it down to the most granular level and understand what these tools can do for you in terms of food. Imagine you have a slice of pizza; below we’ve listed a bunch of the most popular social media sites and it means for you in terms of that slice of pizza. Read more…