Are you struggling to manage your organization’s various social media platforms, perform other marketing or business tasks and maintain a work-life balance? We’ve been there. Effective social media management requires a large investment of the one thing none of us have enough of:  time. Managing social media can be challenging, but when social media strategies are executed properly, your organization can reap the benefit of having an online community interacting with its brand. So instead of throwing in the towel, try learning a few easy tips to help minimize the time that you invest into to manage your organization’s social media. Read more…

Last Friday, Facebook told administrators in a locked “Social Marketers” group that it would be introducing an enhanced version of its “Page Post Targeting”, a feature that allows Page admins to target their posts to specific groups of users. In the past, posts could only be targeted at users based on language and location, but several new options are being added into the mix. Right now, the new options are only available to a limited number of admins, but they will be available to all Page admins in the near future. Read more…

A few weeks ago, we wrote a series on non-profit marketing techniques to help with challenges like marketing non-profit events and asking for donations. A lot of our strategies involved leveraging social media platforms to share your organization’s mission with the world.

In recent weeks, many of our clients have been wondering just how many other not-for-profit organizations are using social networks to convey their message and which ones they’re using, so with some help from the 4th Annual Nonprofit Social Network Benchmark Report, we put together this infographic to display some non-profit social networking statistics and trends.

Read more…

One of the biggest fears that many of our clients have when marketing – whether traditional or social – is the fact that they might just violate some sort of confidentiality rules. This is especially true for the hospital and medical industries because patient confidentiality is pretty much sacrosanct. With the Health Insurance Portability and Accountability Act (HIPAA), medical institutions and businesses are strictly government by highly-enforced laws to protect the privacy of the patient.

 So, we get the common question from the medical industry. How do we balance the marketing efforts we need to succeed with the strict privacy laws we are obligated to enforce? We won’t lie – it’s definitely a balancing act for any business. However, when done correctly, the procedures and guidelines your business and brand must follow will become second nature. Read more…

No matter what industry you’re in, you want your customers and clients to feel as though they are valuable, contributing members to your business and your brand. By doing so, you have the unique opportunity to build your own word of mouth marketing force, which will essentially brand your business to other likeminded customers. It’s important to have your best foot forward throughout the process though because you need to effectively convert your customers by providing the best service and relationships possible. Read more…