<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>DCG&#039;s Online Marketing Division</title>
	<atom:link href="http://discoverycomm.com/online-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://discoverycomm.com/online-marketing</link>
	<description></description>
	<lastBuildDate>Tue, 18 Sep 2012 13:47:12 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4.2</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>6 Reasons Your Small Business Should Be Blogging</title>
		<link>http://discoverycomm.com/online-marketing/seo/6-reasons-your-small-business-should-be-blogging/</link>
		<comments>http://discoverycomm.com/online-marketing/seo/6-reasons-your-small-business-should-be-blogging/#comments</comments>
		<pubDate>Mon, 17 Sep 2012 17:26:48 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Copy Writing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[small business blogs]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small businesses]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=1077</guid>
		<description><![CDATA[Many companies think they’re too small to maintain a corporate blog, but there are many reasons for your business to blog. There are a variety of free and inexpensive blogging platforms available on the web, so your business will be able to set up its blog in a very short amount of time. If you [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/seo/6-reasons-your-small-business-should-be-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Traditional Reasons to Use Social Media</title>
		<link>http://discoverycomm.com/online-marketing/social-media/traditional-reasons-to-use-social-media/</link>
		<comments>http://discoverycomm.com/online-marketing/social-media/traditional-reasons-to-use-social-media/#comments</comments>
		<pubDate>Wed, 05 Sep 2012 21:23:05 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Local Marketing]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Traditional Marketing]]></category>
		<category><![CDATA[community building]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[establishing brand]]></category>
		<category><![CDATA[R&D]]></category>
		<category><![CDATA[research and development]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=1066</guid>
		<description><![CDATA[Although social media has become part of the standard marketer’s kit, there are many decision makers in the business world who still avoid or dismiss social media as unnecessary or just another trendy waste of time. Contrary to this way of thinking, the decision to use social media is actually rooted in data about your [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/social-media/traditional-reasons-to-use-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips For Effective Homepage Design</title>
		<link>http://discoverycomm.com/online-marketing/web-design/tips-for-effective-homepage-design/</link>
		<comments>http://discoverycomm.com/online-marketing/web-design/tips-for-effective-homepage-design/#comments</comments>
		<pubDate>Thu, 30 Aug 2012 20:12:20 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[homepage design]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=1059</guid>
		<description><![CDATA[Did you ever hear the story about the little boy who went to the library to look for the book with the plainest-looking cover? Neither did we. When it comes to websites, your visitors are constantly going to be “judging the book by its cover” and using your homepage to determine whether they want to [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/web-design/tips-for-effective-homepage-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Your Small Business Should Be On Google+</title>
		<link>http://discoverycomm.com/online-marketing/social-media/why-your-small-business-should-be-on-google/</link>
		<comments>http://discoverycomm.com/online-marketing/social-media/why-your-small-business-should-be-on-google/#comments</comments>
		<pubDate>Tue, 28 Aug 2012 20:08:50 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=1052</guid>
		<description><![CDATA[It’s no secret that having a social media presence has become customary even for smaller businesses, but many small business owners don’t know which platforms are worthy of their time. While most people think about Facebook and Twitter as the leaders in in the social world, many still underestimate the value of one very important [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/social-media/why-your-small-business-should-be-on-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conducting A Social Media Audit</title>
		<link>http://discoverycomm.com/online-marketing/social-media/conducting-a-social-media-audit/</link>
		<comments>http://discoverycomm.com/online-marketing/social-media/conducting-a-social-media-audit/#comments</comments>
		<pubDate>Mon, 27 Aug 2012 18:33:16 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[evaluating social media]]></category>
		<category><![CDATA[measuring social media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media audit]]></category>
		<category><![CDATA[social media management]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=1043</guid>
		<description><![CDATA[In an agency setting, conducting communications audits has always been an integral part of the strategy and planning process. Now that social media has taken over and has been fully integrated into most agencies’ offerings, learning to conduct a social media audit is critical to implementing an effective social media strategy. An audit as an [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/social-media/conducting-a-social-media-audit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking Down Client Communication Barriers</title>
		<link>http://discoverycomm.com/online-marketing/web-design/breaking-down-client-communication-barriers/</link>
		<comments>http://discoverycomm.com/online-marketing/web-design/breaking-down-client-communication-barriers/#comments</comments>
		<pubDate>Thu, 23 Aug 2012 18:05:27 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[client communication]]></category>
		<category><![CDATA[client service]]></category>
		<category><![CDATA[communicating with clients]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=1012</guid>
		<description><![CDATA[A lot of our clients come to us because they’re unhappy with their current web design company, and they’re looking for something different. Aside from disliking products or services, the complaints that that we hear the most are centered around lack of communication and failure to listen. Poor communication is a one-way ticket to wrecking [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/web-design/breaking-down-client-communication-barriers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Write Engaging Blog Titles</title>
		<link>http://discoverycomm.com/online-marketing/keyword-research/how-to-write-engaging-blog-titles/</link>
		<comments>http://discoverycomm.com/online-marketing/keyword-research/how-to-write-engaging-blog-titles/#comments</comments>
		<pubDate>Wed, 22 Aug 2012 20:10:06 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Marketing Copy Writing]]></category>
		<category><![CDATA[blog topics]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=998</guid>
		<description><![CDATA[If you’re running a business blog, you obviously want readers to be intrigued enough by your titles to click a link and read an article. Writing your headline is a lot like meeting the parents – it’s all about first impressions. If your headlines or titles aren’t resonating with your audience long enough to get [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/keyword-research/how-to-write-engaging-blog-titles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Local Businesses Need SEO</title>
		<link>http://discoverycomm.com/online-marketing/seo/why-local-businesses-need-seo/</link>
		<comments>http://discoverycomm.com/online-marketing/seo/why-local-businesses-need-seo/#comments</comments>
		<pubDate>Tue, 21 Aug 2012 20:08:29 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Local Marketing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[On-Page Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=989</guid>
		<description><![CDATA[If you’re a small business owner, you know how difficult it can be to achieve growth while competing against companies with a regional, national or global presence. We see a lot of small businesses that try to implement marketing campaigns that are too broad in nature and don’t focus on what sets them apart from [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/seo/why-local-businesses-need-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Satisfaction and Brand Reputation</title>
		<link>http://discoverycomm.com/online-marketing/social-media/customer-satisfaction-and-brand-reputation/</link>
		<comments>http://discoverycomm.com/online-marketing/social-media/customer-satisfaction-and-brand-reputation/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 17:25:23 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Traditional Marketing]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[social media customer service]]></category>
		<category><![CDATA[surveys]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=966</guid>
		<description><![CDATA[When trying to build a positive brand reputation, many companies focus their efforts on outbound marketing. They want to tell the world about the positive aspects of their brand, but this form of branding won’t do you an ounce of good if your customer service is lacking. The bad always outweighs the good, and one [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/social-media/customer-satisfaction-and-brand-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Graphic Designers Can Sharpen Their Skills</title>
		<link>http://discoverycomm.com/online-marketing/web-design/how-graphic-designers-can-sharpen-their-skills/</link>
		<comments>http://discoverycomm.com/online-marketing/web-design/how-graphic-designers-can-sharpen-their-skills/#comments</comments>
		<pubDate>Thu, 16 Aug 2012 20:08:40 +0000</pubDate>
		<dc:creator>Christine DeLong</dc:creator>
				<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Adobe Creative Suite]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design software]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[print design]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/online-marketing/?p=952</guid>
		<description><![CDATA[We love having the opportunity to talk to our staff about their areas of expertise because of the tremendous perspective that it brings to our blog. Without all of the members of our team, we are just many pieces to an unfinished puzzle. Once the puzzle pieces come together, we are able to create the [...]]]></description>
		<wfw:commentRss>http://discoverycomm.com/online-marketing/web-design/how-graphic-designers-can-sharpen-their-skills/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
