Mobile Marketing for Restaurants
These days, restaurants, both large and small, are becoming a powerhouse way to increase customers and boost sales. This is, in large part, due to the fact that the majority of their customers and consumers are using their mobile phones more than their regular phones to perform daily tasks such as visiting websites, returning emails and placing phone calls.
So, what does all this mean for your restaurant? It means, very simply, that there’s a huge realm of open marketing opportunities for your business. You just need to know what to make of them! First things first though – you need to remember that mobile marketing does not strictly relate to mobile phones. Rather, it encompasses iPads, iPod Touches, Droids, Blackberry Tours and a whole host of other devices. Furthermore, studies have shown that almost 45% of all mobile traffic comes is accessed on an iPad.
Here are a few benefits of mobile marketing for restaurants:
1) It is extremely cost-effective. It’s a great way to advertise and get your message out there without paying massive printing and advertising costs.
2) It is easily-accessible. With the influx of our digital generation, it’s the easiest and fasted way to reach your intended clientele on their level.
3) It creates conversations. You have a far simpler way of marketing and engaging your customers by meeting them halfway.
4) Last-minute deals are always a go with mobile marketing. They’re easy to set up, funnel out and bring people in immediately.
There are a lot of different avenues in which you can partake to get started in mobile marketing. A very simple, basic way to begin is a text message campaign to customers that sign up. Advertise a special or event that way. It’s simple, quick and effective, plus the majority of people text and will receive this form of marketing.
Another avenue you might want to consider is a mobile website. Mobile websites are a great way to push a simpler version of your menu at your customers. If they can have a simpler navigation with an easy to read menu, chances are they’ll contact you quicker after viewing it on the go. Looking to go even simpler? If you need a website, ask your web designer to build you a responsive web design. This means that your site will automatically adjust for whatever device you’re using to view it.
Regardless of the way you choose to go, mobile marketing isn’t going anywhere. If anything, it’s going to become more and more prominent, and it could very well be the best way to get your restaurant out there to the greatest number of customers.
Melissa graduated from the University of Utah in 2008 with a degree in Editorial Journalism and a minor in French. After spending several years working in copy writing, grant writing and web marketing in Salt Lake City, Utah, she relocated to New Hampshire to work as the marketing coordinator for a non-profit ski destination. Melissa specializes in copy writing, web content, editing and social media.
