Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a hot buzzword in the marketing world, and almost every business owner knows it is imperative to have a properly optimized website in order to drive traffic and business in the online marketplace. Without a properly researched and implemented SEO strategy, even the most professional web design will fail to meet the needs of the business it represents.
Search Engine Optimization (SEO) Services are used to promote a web site on the Internet via search portals like Google, Bing and Yahoo. When a visitor types a search word or phrase into the search engine, a list of results will appear. Some of these are paid placements, also known as PPC, while others will be natural rankings that the search provider feels is a “best match” for the keyword or keyword phrase. The goal behind SEO is to make your web site appear on the first page and as close to the top as possible. Meeting these goals depends on a variety of factors including your competitors SEO strategy.
FACT – 85% of all users will not search past the first page of a search result. Of those that do visit the 2nd page of search results, 98% will not visit the 3rd page.
What does this mean? If you are not on the first page, you are not really there at all and that is why SEO is a vital part of your online marketing strategy. We understand that different clients will have different SEO needs or goals and we want to offer the right services depending on these factors. To accomplish this, we have broken down our SEO services in to segments, each bringing their own value to an overall SEO strategy.
- Basic SEO Services
- Advanced SEO Services
- Market Research / Competitor Analysis
- Link Building
- Content Writing and Development
- Hyper Niche Micro Site Development
- Integration and Optimization of Local Placements
- Landing Page Optimizations and ROI Optimizations
- Analytics and Visitor Analysis
Many search engine marketing agencies understand the principles of SEO and PPC, but most do not bring the full range of services The Discovery Communications Group offers as a full-service Internet marketing agency. Our approach is what sets us apart, and our commitment to constantly testing our strategy to maximize the results for our clients provides tremendous value to those with whom we work.
To jump-start your search engine marketing campaign today, call us at 603-685-0111, or fill out our contact form.