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Basic Search Engine Optimization Services

 

Our basic SEO package consists of the starting blocks for any SEO project. This will include all on-page optimizations required to bring the site up to date with Today’s current SEO guidelines. Typically, if you are not on an SEO Maintenace Plan, this once-over process should be repeated every 3 months to ensure the web site meets with the latest innovations in SEO strategy.

  • We will research and analyze your web site, as well as competitor web sites to determine which keywords are competitive.
  • We will develop and / or edit the site’s text, page titles and descriptions in order to create keyword-rich copy that is search engine friendly.
  • We will install and monitor a Google Analytics account to track the web site, its pages, conversion rates, its visitors and their browsing patterns across your site.
  • If applicable, we will analyze your web sites current analytics account to gauge user behavior, site retention and traffic patterns.
  • We will update and modify your sites structure, navigation and interlinking strategy to improve overall functionality of the site.
  • We will create and / or modify file names, image files, meta tags, page titles, page descriptions and other HTML code to make the site compliant with current SEO guidelines.
  • Based on our keyword research and competitor analysis, we will make recommendations for additional content that will benefit the sites visitors and customers.
  • Once the web site has been fully optimized, we will submit an XML sitemap directly to Google to promote a faster indexing response rate.
  • Finally, we will present the client with a competitor analysis to outline how the client site compares to its competitors SEO strategy and make the appropriate recommendations.

Anything and everything related to Online Marketing starts here. For example, if your website is not properly optimized, your Adwords campaigns will likely cost more because of low quality / relevance scores. Depending on the size and nature of your site, we will either recommend a Basic SEO Maintenace Plan or an Advanced SEO Maintenance Plan.

Many search engine marketing agencies understand the principles of SEO and PPC, but most do not bring the full range of services The Discovery Communications Group offers as a full-service internet marketing agency. Our approach is what sets us apart, and our commitment to constantly testing our strategy to maximize the results for our clients provides tremendous value to those with whom we work.

To jump-start your search engine marketing campaign today, call us at 603-685-0111, or fill out our contact form.