When properly executed, Email Marketing is THE MOST effective online marketing program currently in existence. On average, the ROI for an email marketing campaign is more than twice that of a PPC campaign.
Fact – Veronis Suhler Stevenson’s annual survey in 2009 revealed that the business of email marketing will grow to $27.8 billion in 2013 from $11.9 billion in 2009.
Most people attribute email marketing with spam emails trying to sell you V1@GR@ or those from Prince Imbabwe who wants to share his $10 million with you. That’s not what we are talking about but, it does show just how profitable this form of online marketing really is.
A properly executed Email Marketing campaign starts with a high quality email list. Where do you get this list? You build it, one customer at a time. If you purchase lists, no matter how scrubbed they are, you are going to get poor results. If you have ever gotten a spam message trying to sell you V1@GR@, your email address has been sold on these purchased lists. Don’t do it, don’t try it, people are not going to purchase your products simply because you appear in their mailbox.
Managing and marketing your email lists is, in fact, managing your customers and you want to treat them with the same respect as though they were in your store. If you can do that and not get over excited about bombarding them with products, you can create a long term highly beneficial relationship with your customer who will, in turn, buy from you again and again and again. It’s definitely not as easy as it sounds but the numbers don’t lie. More companies are utilizing Email Marketing as a primary marketing method, devoting larger portions of their advertising budgets to their email campaigns each and every year. If you don’t have an email marketing campaign, you are missing out on hundreds, if not thousands of additional sales per “insert time frame”. I hope we have your attention. Give us a call so we can discuss how Email Marketing is going to benefit you for years to come.
Many search engine marketing agencies understand the principles of SEO and PPC, but most do not bring the full range of services The Discovery Communications Group offers as a full-service internet marketing agency. Our approach is what sets us apart, and our commitment to constantly testing our strategy to maximize the results for our clients provides tremendous value to those with whom we work.
To jump-start your search engine marketing campaign today, call us at 603-685-0111, or fill out our contact form.