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Performance Marketing / Affiliate Marketing

 

The Performance Marketing field is one of the fast growing online marketing platforms to date.  In comparison to other services such as PPC and Email Marketing, Performance Marketing is still in its infancy.  The buzz keywords around this field are; CPA (Cost per Action) and CPL (Cost per Lead).  Because Performance Marketing isn’t as well known to the average business, we will discuss it in a little more detail and answer some common questions;

How Does it Work?

We will design banners, text ads, email copy, graphics and landing pages which are optimized to convert into sales or leads.  Then, through our relationship with the leading Affiliate Networks, we will place your advertisements on highly targeted web sites across their network and monitor the sales coming in. What makes Performance Marketing so attractive? You only pay when you make a sale or lead. That means if affiliate A brings 1000 visitors to your product page and none of those actually purchase a product, it costs you nothing.

How Do I Determine My CPA?

When determining how much to pay your affiliates, it’s important to take in to account a few things;

  • You are paying for a sale you would NOT have made on your own.
  • You are paying for a customer who may return and purchase additional products at a later date, at no additional cost to you.
  • You are getting customer information such as email addresses, which you can then market at a later date with specials, new products, promos, etc.
  • If you have a recurring charge product / service, you are paying 1 time for a potential lifetime customer.
  • You are building a Brand by having your name strategically displayed throughout relevant sites on the Internet.
  • You have full control over your monthly budget.

Many search engine marketing agencies understand the principles of SEO and PPC, but most do not bring the full range of services The Discovery Communications Group offers as a full-service internet marketing agency. Our approach is what sets us apart, and our commitment to constantly testing our strategy to maximize the results for our clients provides tremendous value to those with whom we work.

To jump-start your search engine marketing campaign today, call us at 603-685-0111, or fill out our contact form.