Managing Social Promotions for Interior Design Companies
Interior designers have the fantastic opportunity to make a significant splash in social media through careful engagement, thoughtful follow-through and planned promotions. Do you know how to market your promotions via social media though? Believe it or not, it’s actually one of the best and easiest ways to get your sales and promotions out there by using word of mouth marketing. You just need to know where to start!
First and foremost, remember that social media marketing is not a “set it and forget it” tactic. Rather, your brand should have consistent engagement on your social media platforms to encourage customer feedback and get them involved. Look, they’re searching for bargains, but you want to show them how and why they should choose to accept them from you.
Incredibly important for the interior design industry looking to maximize a promotion is the fact that most people “friending” and sharing the brand are doing so because of the promotion. This means a few things:
- Your promotion needs to be clear, as do the terms and conditions.
- You need to target your promotion to the most important audience.
- You absolutely MUST track results.
It’s great to allocate a portion of your marketing budget to social media. In fact, we’re huge advocates of doing so. However, it’s incredibly important to measure the success of your promotion in order to determine your ROI for your social media marketing budget.
Also important for spreading your promotion is the fact that there is a line you don’t want to cross. You, of course, want to spread your promotion, your brand and your message. You want to tread lightly though because if your promotion and brand gets too pushy or overly promotional, your followers and fans might think they’re being spammed and actually jump ship.
To determine ROI, consider a few things. Where is the majority of your traffic coming from? Facebook? Twitter? Determine that for future campaigns. Try out different types of promotional posts. Do they just want the offer? Do they want a contest? Find out what they react to and adjust accordingly. Social media promotions have proven more successful than traditional marketing in a vast number of scenarios, so make certain that each tactic is recorded and trackable.
There’s a fine line between offering a benefit and becoming annoying. Your promotions should be a great benefit, rather than a cloying tactic. Get people engaged, but encourage their feedback so it ends up on their terms.
Melissa graduated from the University of Utah in 2008 with a degree in Editorial Journalism and a minor in French. After spending several years working in copy writing, grant writing and web marketing in Salt Lake City, Utah, she relocated to New Hampshire to work as the marketing coordinator for a non-profit ski destination. Melissa specializes in copy writing, web content, editing and social media.
