Your Social Media Game Plan
Here’s the deal – social media is not staying stuck in a specific mold. It is consistently and rapidly changing, which means that when you define how you’re going to take that plunge into the world of social media, you really need to have a gameplan in place.
Not every company’s strategy is going to be the same, and giving you a strategy before identifying what you want to see as a result of your plunge into social media would be a fatal error. So instead, when you decide that social media is the next step in the growth of your brand, ponder the following, and see what you come up with:
1) What do you want to accomplish through a social media campaign? Is it followers? Clients? By identifying these things, you’ll be able to set a clear and focused objective for your entire strategy.
2) What is your market, and how are they using social media to their advantage? What are your competitors doing, and how can you take that, make it work for you and then make it better? This is your niche, and to be successful in social media, you want to be the best in your niche.
3) How do you want to interact with your followers and fans? Do you want to be personable and approachable? Do you want to be authoritative and firm? This is the first component of developing your voice which, of course, is key.
4) Identify your “thing.” What does your brand/business equate to? Try and finish this equation: My Business = ________; once you know this, you can harness the potential of your “thing” and your business.
5) How do you intend to measure your success on social media? Will you measure it through website hits, interactions, or sheer following numbers? There is no defined right or wrong answer across the board. Rather, this is a personal detail you need to decide for your business.
Like I said before, developing a social media strategy for your campaign in essential to your brand’s success on the web, but this is really the first step before even that. It’s about setting up objectives and what you want to achieve through your campaign. By having this laid out on paper, set in stone, or even just verbalized internally within your company, you will be taking the first step to creating a winning campaign for you, your business and your brand.
