There are many highly qualified marketing agencies in Boston, the Merrimack Valley and Southern New Hampshire. The really big advertising agencies typically work with very large corporations whose budgets range in the millions of dollars. There are mid range agencies that specialize in certain vertical niches such as healthcare, accounting, finance and biotech. And there are smaller agencies that are more comfortable working in one medium, such as search engine optimization, direct mail, traditional advertising, or strategic consultation.

In order to make a good decision as to which agency can better help you to increase the reach of your brand, create the proper message on the appropriate media platform, and become a virtually invisible extension of your own company, some homework needs to be done. Read more…

Google Analytics is likely to be the most used website analytics tool on the planet. Besides being made by Google, it is completely free and offers a lot of great reports and features we need when tracking our website traffic and marketing goals.

The problem with Google Analytics has always been the delay of data being updated. Sometimes this delay is up to 3 hours and made tracking the performance of our online marketing campaigns more into an afterthought than an on-the-fly analysis. In some cases, we could spend hundreds of dollars on a campaign before we get even the first glimpse that it is actually performing poorly or losing money.

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