A lot of our clients will say that we push blogs pretty heavily in terms of social media. They’re important. Not only is your content continuously shifting and becoming more relevant to the consumer, but they’re also becoming more relevant for the search engines. If it’s done strategically and with great finesse, blogging can truly be an asset t your business, giving you a head up over your competitors and reaching the masses in new ways.

Businesses, however, can sometimes be a bit confused as to how to begin the process of starting a blog and what they should actually engage in. We like to think of blogging as your means to an end. It is your way to engage and inspire your consumers and address them as real, valuable individuals. However, it’s imperative to remember that a good blog is only as good as the content, ideas and individuals behind it. If you lack vision, so will your blog. If you lack initiative, your blog will fall by the wayside. Here are five of our favorite tips to running a business blog. Read more…

You might have heard the expression “there’s no such thing as bad publicity” once or twice in your life. In fact, a lot of public relations and media strategists believe this philosophy to be true. In the world of content and brand marketing there are two veins of thought, and we find ourselves running in the vein that believes strategic publicity, rather than overkill performs the best.

If you are inundating potential clients or customers with information that is irrelevant to them, redundant in general or simply non-informative, it could actually be detrimental. If you want to share your valuable content on the web, we believe you should receive, at the very least, due credit. This doesn’t mean a tiny mention in an itty-bitty blurb hidden in a corner that nobody will see, either. It means a mention that calls out the fact that you, your brand and your business are the provider of excellent and useful information for potential customers. Read more…

The summer months are often notoriously slow for many businesses, as they watch their sales drop when customers leave town for vacation. Summer doesn’t mean that you have to simply sit idly by and watch your business slow to a halt. Instead, try spicing up your summer marketing campaigns with some fresh new ideas that might just breathe some new life into your marketing campaigns.

Whether you think your marketing campaigns are tired or stale, or you simply want to try something new, there’s never been a better time. The summer months are the perfect chance for you to spice up your image, put some sizzle in your brand and really have fun while seeing results. You just need to get the ideas to start flowing! Read more…

We do a lot of how-to’s here on our little blog, but I like to think it’s just a little bit of what I’ve learned along the way becoming public knowledge. Whenever a business, organization, non-profit or individual starts a social media campaign, they have to build the thing from the ground up. There are things to do, those things that you shouldn’t do, and then there are those things that you wish you knew when you first started.

To me, being a human is one of the most important things, and Discovery will tell you that pretty much any time. People want to speak to people – not a brand. They want to be heard, and they want to know they matter. The same goes for social media. Here are my top seven tricks on how to better humanize your social media presence. Read more…

If you’ve been following the trends in social media, then you probably know that Google+ is the arguably the biggest new power player to step onto the field. Owned by the search giant, Google+ is essential for businesses looking to dip their toes in the waters of social media, allowing both individuals and businesses the opportunity to influence their search results. That, in and of itself, is probably one of the most valuable assets that any social media user could hope to have or take hold of.

So, what’s the deal with the Google+ Hangout option? Well, simply put, a Hangout is a way to actively engage with your circles and followers in real time, whether simply by chat, or by video chat. Think of it like an on-air webinar when you can answer questions, give a tutorial, or simply speak to your customers and clients face-to-face in a totally relaxed and engaging environment. Read more…