When trying to build a positive brand reputation, many companies focus their efforts on outbound marketing. They want to tell the world about the positive aspects of their brand, but this form of branding won’t do you an ounce of good if your customer service is lacking. The bad always outweighs the good, and one negative experience after years of brand loyalty can be enough to make some customers turn their backs on your company forever.

You may not be overly concerned with losing just one customer, but that customer may tell others about their negative experience, further damaging your reputation. The best way to avoid this downward spiral is to continuously tweak your practices to keep your customers satisfied. Here are a few tips for improving customer satisfaction. Read more…

No matter what industry you’re in, you want your customers and clients to feel as though they are valuable, contributing members to your business and your brand. By doing so, you have the unique opportunity to build your own word of mouth marketing force, which will essentially brand your business to other likeminded customers. It’s important to have your best foot forward throughout the process though because you need to effectively convert your customers by providing the best service and relationships possible. Read more…

Your hospital is unique, and so should your marketing strategies be. But how do you separate your hospital from the others? How do you convey to the public – and your patients – that your hospital is the one they should choose? It’s a tricky feat and a balancing act to professionally market your hospital, but it is certainly not impossible.

Think about marketing at its most basic and elemental form. Your hospital is your brand, so figure out what sets your brand apart, first of all. Do you have specialties that other hospitals in the vicinity don’t? How about surgeons, or doctors; do you have extremely skilled and renowned doctors in your hospital that will bump you up in the eyes of the patients? Read more…

As a fully-integrated marketing agency, we see all facets of marketing as having value when done correctly. This means that, despite our heavy push towards online marketing, lots of businesses can actually profit and find immense value in traditional marketing tactics. Perhaps one of the biggest markets that can find success in traditional marketing is that of the restaurant.

Local restaurants, family-owned joints and mom-and-pop cafés have proven that these tactics really do work. When done well, these restaurants are employing a powerful branding avenue for the customers, offering them a tangible message and memory that draws them back again and again. Because of this, the traditional marketing scene can actually have a greater lasting effect for them. So, what are they doing that gets their name, brand and food in the mind of the consumer? Read more…

A lot of our clients will say that we push blogs pretty heavily in terms of social media. They’re important. Not only is your content continuously shifting and becoming more relevant to the consumer, but they’re also becoming more relevant for the search engines. If it’s done strategically and with great finesse, blogging can truly be an asset t your business, giving you a head up over your competitors and reaching the masses in new ways.

Businesses, however, can sometimes be a bit confused as to how to begin the process of starting a blog and what they should actually engage in. We like to think of blogging as your means to an end. It is your way to engage and inspire your consumers and address them as real, valuable individuals. However, it’s imperative to remember that a good blog is only as good as the content, ideas and individuals behind it. If you lack vision, so will your blog. If you lack initiative, your blog will fall by the wayside. Here are five of our favorite tips to running a business blog. Read more…