We do a lot of how-to’s here on our little blog, but I like to think it’s just a little bit of what I’ve learned along the way becoming public knowledge. Whenever a business, organization, non-profit or individual starts a social media campaign, they have to build the thing from the ground up. There are things to do, those things that you shouldn’t do, and then there are those things that you wish you knew when you first started.

To me, being a human is one of the most important things, and Discovery will tell you that pretty much any time. People want to speak to people – not a brand. They want to be heard, and they want to know they matter. The same goes for social media. Here are my top seven tricks on how to better humanize your social media presence. Read more…

Social media is an ever-evolving climate of networking, and it would be foolish of anyone to say they are an “expert” at it because it is consistently changing and growing. That said, it is possible to harness social media for your business at the stage its in now, and it is just as possible to use if for your advantage. You just have to know where and how to start.

If you’re a social media novice, and you’re just looking to dip your toes in the vast water of social media, here’s a few tips to bear in mind as you get started.

1. Quality vs. Quantity – Social media is not so much about the number of followers you have, as it is about the quality of followers you have. If you have 5,000 followers on Twitter and just as many “likes” on Facebook, but they don’t do anything, your following isn’t getting what they need. Followers should want to interact with you and your brand – that’s the beauty of social media. Read more…

The beginning of a new campaign is a very exciting time in the life of a marketing agency. We conduct the necessary research to accurately identify the target market, we gather the intelligence we need to devise a message that will appeal to a certain audience, we know the demographics, we understand the dynamics of the particular marketplace and we bring the best and most creative minds together for the intense brainstorming sessions that will bring the compelling messages to life.

There are many answers to the above questions, but I will focus on only one aspect of a phenomenon that pervades the marketing industry today. It is the fact that the individual human being, the person with his or her own set of unique thoughts and feelings that we are trying to motivate into measurable action, is lost in the equation. Marketers tend to forget that, no matter how many millions of people see or hear an ad, it is really only experienced by a vast collection of individuals, not by a collective mind. Read more…