It’s no secret that having a social media presence has become customary even for smaller businesses, but many small business owners don’t know which platforms are worthy of their time. While most people think about Facebook and Twitter as the leaders in in the social world, many still underestimate the value of one very important social network:  Google+. Here are a few reasons that your small business should start leveraging Google+ as soon as possible. Read more…

Your hospital is unique, and so should your marketing strategies be. But how do you separate your hospital from the others? How do you convey to the public – and your patients – that your hospital is the one they should choose? It’s a tricky feat and a balancing act to professionally market your hospital, but it is certainly not impossible.

Think about marketing at its most basic and elemental form. Your hospital is your brand, so figure out what sets your brand apart, first of all. Do you have specialties that other hospitals in the vicinity don’t? How about surgeons, or doctors; do you have extremely skilled and renowned doctors in your hospital that will bump you up in the eyes of the patients? Read more…

Marketing for any business is tricky, and it’s definitely a balancing act. For the construction and interior design industries in particular though, this is especially true because business seems to follow a consistent trend of highs and lows with the economic market. Because of this, it’s important to know how exactly you plan to optimize your marketing budget and take it to the next level, maximizing the potential return on investment (ROI).

If you have a modest marketing budget though, you probably want to know the best ways to really stretch its reach. This means you need to figure out exactly what has and hasn’t worked in the past and really focus your efforts. By doing so, you have a far better chance of successfully getting your business and brand out there to the general public. Read more…

Interior designers have the fantastic opportunity to make a significant splash in social media through careful engagement, thoughtful follow-through and planned promotions. Do you know how to market your promotions via social media though? Believe it or not, it’s actually one of the best and easiest ways to get your sales and promotions out there by using word of mouth marketing. You just need to know where to start!

First and foremost, remember that social media marketing is not a “set it and forget it” tactic. Rather, your brand should have consistent engagement on your social media platforms to encourage customer feedback and get them involved. Look, they’re searching for bargains, but you want to show them how and why they should choose to accept them from you. Read more…

The plight of the non-profit organization is a commonly known one. Non-profits rely on the kindness of generosity of their donors to survive and perform their mission to the best of their ability. However, a lot of non-profit organizations struggle to find the donor base they need, or they simply don’t know how to correctly entice their potential donors. Another struggle many non-profit organizations face is the fact that they usually have ten or less individuals doing the work of more than triple that number.

To a lot of organizations, it might seem as though the odds are stacked against the non-profit organization. Much to the contrary though, people want to be invested in causes, but you have to reach them on their level. You have to maximize your efforts to draw their dedication, energy, donations and resources into your organization and your mission. Read more…