Web design is a tricky business, and we know that. There are those that call themselves web designers, and then there are actual designers who just so happen to have an incredible talent with web design. Regardless of which category you fall into, yourself, there are some fundamental design ideas to bear in mind when testing the waters of designing a website. We’re all for diversity and really kicking things up a notch. Break the mold, and don’t be afraid to do something new with fresh colors, designs, fonts and more. However, like we said, there are things for everyone from all realms of web design that should be considered. Read more…

We use GPS to get us where we want to be, so imagine the potential this same concept has for your business’s marketing tactics. Location-based marketing, in a nutshell, uses global-positioning technology to send geographically specific marketing messages to consumers via their mobile devices and phones. This is a golden opportunity for businesses, large and small, to reach their customers directly in a simplistic and personalized way.

Studies and research has shown that when a business knows their customer’s location and time at the location, it is a strict indicator of their intent to buy. This means that companies can specifically target customers and consumers at those times and locatons, tailoring offers to motivate their interests and subtly encourage them to buy. Read more…

Have you ever watched a company’s marketing tactics go viral? You probably have, without even knowing it. Viral marketing isn’t just a YouTube video up there with 1,000,000+ hits. It could be as simple as strategically leveraging the articles you write, and pushing them out to the masses. We’re strong advocates of blogging. Any client will tell you that. This, in a nutshell is one of the biggest reasons why. When you find your niche, and you cater to the right people and mindset, your business has the opportunity to explode.

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