A lot of businesses overlook the fact that images, both onsite and on blogs, can actually be an asset to your organic search results. Images, when used correctly, add dimension to your website, leading towards better placement in search rankings and can really optimize the user experience.

However, it’s important to remember a few things when adding images to your site or blog. First and foremost, they are only as good as the effort you put in behind them. Second, think of your images as keywords in their own right. Rather than simply regarding them as images, think of them as a little website that you need to optimize. This means you want to pay attention to every facet of the image including, but not limited to, URLs, tagging and anchor text. Read more…

A lot of you have probably heard the buzz about Pinterest lately. Do you understand what it is though, or are you completely clueless as to what, and why, it is popular today? Pinterest, simply put is a dynamic social bookmarking tool that allows you to “pin” images, sayings, and visual content you like to virtual “pin boards,” which are hosted on your Pinterest profile page.

Pinterest is a fairly straightforward site. It’s about the user – plain and simple. By utilizing straightforward, visual boards, users have the ability to flatten and streamline the hierarchy of information for others to view. Pinterest boards fill the user’s entire screen, and other users have the option to “like,” and “repin” information to their boards. Users can also leave comments below images on the board and, when opened, a board looks very much like a simplistic website – clean and minimalist. Read more…

Google recently announced a change to their search algorithms, which determine how sites will rank for various search phrases. There are so many SEO variables in play that keeping track of them is a daunting task even for professionals well-acquainted with SEO. Today, we’re going to talk about an improvement to the Page Layout algorithm and how that might not only affect your website, but might also become a strong ranking signal in the future.

Users seem to be unhappy with the layouts of websites that are ranking in the search engine, and Google appears to be listening. The issue is that users click on a search result and aren’t immediately presented with the actual content in which they were interested. Instead, users are forced to scroll down past Read more…

There are many highly qualified marketing agencies in Boston, the Merrimack Valley and Southern New Hampshire. The really big advertising agencies typically work with very large corporations whose budgets range in the millions of dollars. There are mid range agencies that specialize in certain vertical niches such as healthcare, accounting, finance and biotech. And there are smaller agencies that are more comfortable working in one medium, such as search engine optimization, direct mail, traditional advertising, or strategic consultation.

In order to make a good decision as to which agency can better help you to increase the reach of your brand, create the proper message on the appropriate media platform, and become a virtually invisible extension of your own company, some homework needs to be done. Read more…

When it comes to your websites authority, content is everything. To be a truly successful website, sure it must have a clean and professional design, but when you break it down to the nitty-gritty, it’s all about what you have to say. When a well-written search engine optimized article is published, it has keywords in all of the right places, but should also have a catchy headline, up-to-date relevant content and a unique flair that separates it from other articles on the same topic. If this weren’t done, the article wouldn’t be shared and would remain just another boring article that readers wanted nothing to do with. It’s not only in what you say, it’s in how you say it too. Read more…