Your hospital is unique, and so should your marketing strategies be. But how do you separate your hospital from the others? How do you convey to the public – and your patients – that your hospital is the one they should choose? It’s a tricky feat and a balancing act to professionally market your hospital, but it is certainly not impossible.

Think about marketing at its most basic and elemental form. Your hospital is your brand, so figure out what sets your brand apart, first of all. Do you have specialties that other hospitals in the vicinity don’t? How about surgeons, or doctors; do you have extremely skilled and renowned doctors in your hospital that will bump you up in the eyes of the patients? Read more…

If you’ve been thinking about taking your business to the next level with social media engagement, there has never been a better time than now! Mashable, one of the largest social media and technology news websites in the world, is hosting its third annual Social Media Day on Saturday, June 30, 2012. Launched in 2010 to recognize the influx of the digital revolution, this event is great for social media enthusiasts, newbies and veterans, alike!

Social Media Day meetups are available in 464 different cities throughout the world, from New York City, to Cairo, to Sydney and even Mumbai. These meetups are the perfect way to engage with the unique community within your desired target market, share techniques and learn great new ways to start and maintain an active and involved social media presence. Read more…

In the online community – social media or otherwise – trust is power. Why, you ask? It’s pretty simple. In an online forum, you’re asking potential clients and customers to use your services and your brand above any other faceless brand on the internet. What sets you apart from the crowd is the level of trust consumers have in your brand.

Developing that level of trust, however, is key, and a lot of companies and brands aren’t sure where to begin. The beginning, as convoluted as it might seem, is as simple as becoming a transparent brand for the hundreds of thousands of consumers looking for answers every day. The first step is pretty simple. Put yourself in their shoes. What would you want to receive from a company online. How would you like to be treated? Read more…

We do a lot of how-to’s here on our little blog, but I like to think it’s just a little bit of what I’ve learned along the way becoming public knowledge. Whenever a business, organization, non-profit or individual starts a social media campaign, they have to build the thing from the ground up. There are things to do, those things that you shouldn’t do, and then there are those things that you wish you knew when you first started.

To me, being a human is one of the most important things, and Discovery will tell you that pretty much any time. People want to speak to people – not a brand. They want to be heard, and they want to know they matter. The same goes for social media. Here are my top seven tricks on how to better humanize your social media presence. Read more…

When I was a youngster attending a parochial grammar school in the heart of Boston, we had televisions in every classroom. This was a big deal because I am talking about the early sixties, and using television as an educational tool was not all that common. I don’t know why some things remain with me and others do not, but I remember that the nuns in our school (St. Peter’s in Dorchester) always tuned in to a particular show on the local public broadcasting channel. The show featured a folk singer named Tony Saladin.

I remember one song in particular that he performed. It has stayed with me all these years and the wisdom of the lyrics that escaped me at such an early age have become the central tenet of my life today. He sang; “Love is something that if you give it away, give it away, give it away – Love is something that if you give it away, you end up having more.” Read more…