It’s no secret that having a social media presence has become customary even for smaller businesses, but many small business owners don’t know which platforms are worthy of their time. While most people think about Facebook and Twitter as the leaders in in the social world, many still underestimate the value of one very important social network:  Google+. Here are a few reasons that your small business should start leveraging Google+ as soon as possible. Read more…

In an agency setting, conducting communications audits has always been an integral part of the strategy and planning process. Now that social media has taken over and has been fully integrated into most agencies’ offerings, learning to conduct a social media audit is critical to implementing an effective social media strategy. Read more…

No matter what industry you’re in, you want your customers and clients to feel as though they are valuable, contributing members to your business and your brand. By doing so, you have the unique opportunity to build your own word of mouth marketing force, which will essentially brand your business to other likeminded customers. It’s important to have your best foot forward throughout the process though because you need to effectively convert your customers by providing the best service and relationships possible. Read more…

Marketing for any business is tricky, and it’s definitely a balancing act. For the construction and interior design industries in particular though, this is especially true because business seems to follow a consistent trend of highs and lows with the economic market. Because of this, it’s important to know how exactly you plan to optimize your marketing budget and take it to the next level, maximizing the potential return on investment (ROI).

If you have a modest marketing budget though, you probably want to know the best ways to really stretch its reach. This means you need to figure out exactly what has and hasn’t worked in the past and really focus your efforts. By doing so, you have a far better chance of successfully getting your business and brand out there to the general public. Read more…

Blogging is often a hot-button issue for clients who are diehard believers that they A) simply don’t have the time to write a proper blog and/or B) there is nothing exciting enough to blog about for their customers and clients. We, however, are of a completely different opinion. If you are passionate about your business, your customers will sense that and will, more often than not, become equally passionate and invested.

Blogging doesn’t have to be a chore, and it really shouldn’t be a chore if you go about it the right way. In terms of specifically addressing the interior design or construction industries, we believe there is really no shortage of inspiration to draw from. Remember, blogging is one of those things where you can’t really go wrong. You just have to be willing and ready to get creative and have fun with it. Read more…