Keeping Your Social Media as Fresh as Your Food
Is the content that you’re sharing on social media just as fresh as the food served at your restaurant? Do you find yourself using the same old social media ingredients in redundant or boring posts? Finding new and interesting content to share on your restaurant’s social media platforms can be very challenging, but it’s important to keep your social media posts frequent, fresh and meaningful. It might seem difficult to generate enough content to update your social media platforms at least once a day, but we promise it can be done! Here are some topics to post about on your restaurant’s social media channels!
Daily Specials
Make sure that you’re consistently announcing all of your daily specials on Facebook, Twitter and Google+. Post a mouth-watering description and tantalizing picture of each dish in order to make your customers crave the food you serve!
Special Events
Whether you’re throwing a special viewing party for a local sports team or every Thursday happens to be karaoke night, make sure you’re sharing these events on all social media platforms. If your fans don’t know it’s happening, they won’t make the extra effort to be there.
Social Only Discounts
Many businesses have begun offering discounts for people who “check in” on social media platforms like Facebook, Foursquare and Google+. According to Pew Internet and American Life Project, approximately 46% of US adults have smartphones, so many people will be able to “check in” right from their cell phone.
New Menu Items
When you add new dishes to your menu, make sure you announce them via social media. People love to try new things at their favorite restaurants, but they won’t know to try it if they don’t know it exists!
Chef’s Tip of the Week
Try posting weekly cooking tips for your customers to try at home, and then ask for their feedback on how the tip worked out for them. This can be a great way to engage and build relationships with your social media followers.
Contests
Holding contests through social media platforms can be a great way for your restaurant to engage the community. Ask people to post a photo and a short story to your wall or feed about their favorite experience at your restaurant, then repost your three favorite stories to your wall as finalists. Ask your fans to vote on their favorite story, tally the votes, and reward the winner with a free meal or admission to an event at your restaurant. Reward your customers for their continued loyalty to your business!