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    Marketing is Never About the Product or Service We Are Selling

    Marketing Practices Marketing is never about the product or service we are selling – it is about the benefits our customers or prospects will enjoy from using that which we are selling. One of the most egregious marketing errors a company or organization can make is to look at a marketing campaign from their own point of view. This approach is contrary to the very notion of best marketing practices. Without ever having the conscious thought, we assume that everyone else has the same level of knowledge about our product or service as we do. Whenever the  marketing director or…

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